Detailed TL Information & Speaker Evaluations
Direct Links to PubMed PDFs, Presentations & More
Detailed Reports with Export & Direct eMail
TLdb Management Team
Ward Byrne
Director of Client Services
Kathy Gilson
Director of DEMS
Deborah Webb
DEMS Team Supervisor
Ryan Jeffords
IT Director
Dennis Grega, PhD
Director of Programming Development
Michelle Szabo
Creative Director
The pharmaceutical industry has long recognized the value of thought leaders for their strong influence on their peers and the consequent role they play in the dissemination and acceptance of their scientific data. In addition, thought leaders also play a key role in R&D, clinical development as well as commercialization. Since thought leaders have varying strengths and abilities as speakers, investigators and academic leaders, the recruitment for the various thought leader roles needed for product acceptance in the field can be a complex decision-making process.
To make this process easier and more reliable, EMC has developed a system that offers much more than database management capabilities. The TLdb is a clinical profile system that enables you to accurately identify the best candidates for a multitude of specialized roles for speaking assignments, publication projects, investigative work, etc. The TLdb provides insight knowledge about your key opinion leaders (KOLs) and your other targeted thought leaders (TLs) identifying their clinical experience and expertise as it relates to your product and its therapeutic area.
With insight knowledge about your KOLs and other TLs you can identify:
- Which TLs are best suited to be speakers on a specific topic on a local, regional, or national forum?
- Who are the best authors for publication projects that require specialized expertise?
- Which TLs should you invite to participate in a new trial or on an advisory board?
- Which TLs support the science about your product and the science of competitor products?
The Thought Leader Database Clinical Profile System is very cost-effective, highly efficient, tailored to meet your specific needs and fully supported for all of its applications.
Our promise…
"HIGH QUALITY PERFORMANCE AT LOW COST INVESTMENT"
Client Services (click each item below to find out more)
Database management (hardware, software) »
- Dedicated servers, maintained by experts, are provided by EMC for your TLdb use
- Experienced, trained professionals provide support for all hardware and software needs.
- Experience, trained researchers and data entry specialists support all data acquisition
- DEMS Team represents a structured, well-coordinated unit for quality control and efficiency
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Data Entry Management System (DEMS) »
EMC has developed the Data Entry Management System (DEMS) to ensure that the research and data entry process is accurate, consistent and efficient. Our DEMS Team refers to this as our ACE Performance mandate. Each DEMS Team member is directed to diligently follow an array of carefully devised protocols that facilitate this mandate. Subsequently, we employ our quality control checking system that monitors the DEMS process to further validate the integrity of the data. As with all aspects of TLdb, we are in constant mode of improving and enhancing our system for research and data entry.
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TL Clinical Profile Development »
Acquiring insight knowledge about TLs and identifying their clinical experience and expertise as it relates to your product and your product's therapeutic area is a key component of the TL Clinical Profile development. A 360 degree clinical view of each though leader in the TLdb is provided citing the articles they have written, the lectures they have given, the trials they have participated in, clinical practice guidelines they help create, speaker bureau memberships, society memberships, academic leadership roles, investigator background, grant history, advisory boards, editorial boards, clinical interests, specialties, educational background, affiliations and much more. Accumulating this knowledge capital on your targeted thought leaders is an ongoing process, which can include pooling data throughout your corporate network from medical affairs, clinical research, marketing and sales. The more robust the data becomes, the more powerful the system becomes.
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Customized Strategic Programming »
EMC provides flexible programming that allows for modifications to the TLdb System to match the strategic needs of individual companies or product groups.
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Report Generation »
The TLdb System is built with extensive report capabilities, including sophisticated search mechanisms with literally thousands of possible search options: User Report; TL Contact Info Report, Core Educational Messages Report, Compliance Report, TL Lists Reports, SERS Report, TL Record and TL Contact Report. EMC provides full ongoing support for report generation.
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TL Validation Process »
To deal with the problem of TLs on the move to either new locations or new positions with new contact information, EMC provides a validation service. This process confirms the contact information of all TLs in the TLdb System. All corrections/updates are submitted to the DEMS Team for data entry process. The initiative is supported by DEMS Team searches of Internet and other market research resources.
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TL (Extranet) Website Development »
We take the best of our medical communications experience and combine it with top technical and creative expertise to give you solid business solutions that fit your needs.
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System Training and Support »
For companies that prefer independent database management or for companies that want the flexibility to data-enter when the need arises, EMC provides both onsite and remote system training and ongoing support.
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Project Brief Development »
EMC recognizes its responsibility as a service provider to fully support all applications and to ensure maximum productive use of the TLdb System. To this end, EMC provides a free service of developing project briefs that substantiate the value of the System for corporate decision-makers.
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TLdb Features & Benefits (click each item below to find out more)
Data Security »
Dedicated servers using VeriSign offers state-of-the-art data security.
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Multi-Level Data Access »
The TLdb programming allows for presetting multiple levels of data access, controlling the data entities for each permission level in the system. The system controllers decide who can see what for each data source in TLdb.
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Communications Page »
Another important component of the TLdb is the Communications Page which has a number of communication tools that facilitate practical use of the system, quick access to needed data and search capabilities, communications between all stakeholders, special announcements, alerts, notices, departmental updates, key database highlights, and so much more.
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Sophisticated Search Engines »
Quick searches using key words, browser searches using the first letter of the TL's last name, advanced searches using up to 5 distinct criteria (Boolean logic), TL list generation, searches using cross-referencing of data entities.
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The Thought Leader Profile »
The TL Profile is the centerpiece of the TLdb, where individual TL profiles are available for quick and easy access to key data about the TL.
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The TL Record »
EMC has developed programming that provides system users with an accurate, up-to-date track record of the relationship with each TL in the system, identifying the various activities they have participated in, the levels of support for product science, the selected roles for recommended future activities, and action plans to respond to identified communication goals for each TL in the system.
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TL Contact Report »
Record keeping system for TL call reports is customized for client preferences covering who, what, when, where, why and how questions.
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Speaker Evaluation Rating System (SERS) »
Who are the best candidates among your thought leaders to serve as a speaker? Do they have good presentation skills? Do they have command of the scientific knowledge about your product? Are they effective in delivering educational messages? How well do they handle Q&As? These and other speaker skills are identified and rated in our Speaker Evaluation Rating System. SERS provides a composite picture of each thought leader as a speaker, as well as, snap shots of each of their individual skills. Ratings are listed by highest to lowest for each individual speaker skill and for overall ability as a speaker.
SERS Features include:
- Overall thought leader ranking as a speaker candidate
- Mean average of all speaker evaluations
- Overall ratings for individual speaker evaluations
- Cumulative average of individual speaker skills
- Review details of individual evaluations
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KOL SAIL Ranking System »
What is the level of influence for your targeted thought leaders? What factors impact their influence among their peers? How do you measure those factors for each thought leader? KOL SAIL Ranking System provides solutions to these questions and much more.
The purpose of KOL SAIL Ranking System is twofold:
- Determine the level of influence KOLs in the system have on their peers and then rank them accordingly.
- Enable system users to accurately target informational and educational initiatives to KOLs from the top down.
EMC has developed criteria that identify activities that have an impact on the influence level of each KOL. Values are then assigned to the various elements that impact the influence level of each activity. Programming flexibility allows for changing criteria and the corresponding point values to suit client preferences.
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Speaker Training Assessment + Response Action Plan (STARAP) »
A good speaker-training program is a valuable asset for companies seeking to build their therapeutic franchises. It stands to follow that speaker-training assessment is a very important aspect of establishing a good speaker-training program. STARAP was created to provide a solution for speaker training assessment including a response action plan to address identified areas of need. Programming flexibility allows for modifying assessment criteria and options for the accompanying response action plan.
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The PDA/TLdb Interface »
EMC has developed programming that sets up a communication link between personal digital assistants (PDAs) and the Thought Leader Database (TLdb) Clinical Profile System. With this synching process, your system users can upload/download data between your company PDAs and the TLdb System, enabling one-time data entry process using your hand-held PCs from the field.
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Profiled/Non-profiled designations »
TLdb offers the flexibility to input non-profiled TLs into the system with the option of upgrading to full profile status as the need dictates.
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New Development Highlights »
TLdb provides new development highlights where system users can quickly identify important TL data.
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Email system »
TLdb has created a multifaceted email system where system users can submit questions, suggestions and data requests; or to communicate with each other, either individually or by groups; or to communicate with individual or groups of TLs generated by the various search engines.
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Multi-product System »
TLdb System allows for multiple products to share systems, maintaining unique data to each product. Special programming has been created to allow easy transitions between product databases.
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Administrative control »
EMC provides training on data entry process and other system controls for independent management of the TLdb System.
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